Intended as one way channel of information, social media is today a two way channel of
communication for brands, companies or indeed anyone who needs to be heard.
Unsurprisingly, event managers and management companies are utilising these channels in the same way as any other discipline. The normal culprits are present, Facebook, Twitter and Linkedin alongside more niche platforms such as Xing, all being used to enable increased awareness. However, what is clear is that social media monitoring tools are still yet to used as “norm” and used in conjunction with the aforementioned platforms.
What is social media monitoring?
Social Media monitoring can be defined as the “listening” of human based interactions and conversations on the Internet and social platforms regarding your event. Users and attendees always trust the opinions of peers before brand advertisements, websites and other PR materials. This online social opinion matters significantly to your event and event planning.
Why do we need to monitor social activity?
Due to the now prevalent two way nature of communication on these social platforms, you can be involved in certain conversations but you can’t (cost effectively) be involved or monitor everything that everyone is saying about the event without help. These missed conversations may be critical in influencing any campaign work. as they may contain negative or positive sentiment about your brand or event.
How do I monitor social chatter?
As you would expect there are many online social media tools for use, in fact over 200 claim to be able to monitor track and report on sentiment, conversations and feedback. Some aimed at SME’s with small budgets that want to handle monitoring analysis internally. Others provide service to global companies that want access to social media analysis experts alongside the use of a comprehensive range of social tools. Systems such as radian6 (http://www.radian6.com), Sysomos (http://www.sysomos.com) and Socialradar (http://www.socialradar.net) are common however a search for social media monitoring will provide a full set of results.
Contact us to discuss your social planning and activities.