Experiential marketing in retail - turn up at the door, just in your underwear & walk out in a new wardrobe, for free - if you’re number 101, tough, it’s cold out there and everyone is watching!!
Great infographic celebrating Twitter’s birthday
There are lots of apps for Incentive & Group Travel projects - but here’s one we like. Flight Radar 24 lets you view flights in real time so a handy tool for all, apart from those nervous of flying!
Here’s a client London-Geneva flight
http://www.flightradar24.com/2012-03-20/11:10/BAW728
A lovely idea for celebratory hospitality during the London Olympics but any yachtmaster familiar with London knows this is Photoshop at its best - or maybe the bubbles went to their head. Having said that, we are free most evenings…
There are world summits and there are world summits. This is not one we are rushing to work on, however noble - The 12th World Toilet Summit will be held in Durban - The African Bureau of Conventions, in partnership with the South African Toilet Organisation (SATO) has won the bid to host, it has just been announced. Undoubtedly a flushing success.
The U.S Army ‘does’ social video
The U.S. Army appears to be a leader within the concept of social video = social media + video content as marketing.
In 2008, a handful of production companies were invited to submit a proposal for a film project, possibly a documentary, that would bolster recruitment, honour fallen heroes and correct misleading fare, writes John Jurgenson of the Wall Street journal. ”The SEAL ethos is a lifestyle of teamwork, hard work and academic discipline,” says Captain Duncan Smith, who initiated the project.
The project gave the chosen production company access to SEALs and military assets, but carried no funding. For two years, the Bandito Brothers, “a full service media company that creates, produces, manages and distributes audio-visual content”, had inside access to this elite and secretive force to create a film that starred real-life SEALs. The result: a feature film, “Act of Valor,” that is not a documentary. It straddles reality and fiction, military messaging and entertainment.
This is HEART HIP HEAD. It’s a manifesto for success. Words to live by for every entrepreneur and it’s free to download for personal and non commercial use in several formats, as long as you promise to head over to the HEART HIP HEAD CAMPAIGN page on Charity Water and make a donation (suggested minimum is $5). Their provisional target is $5,000, enough water for a whole village. It would be fantastic to raise more than that. You can grab the poster and the wallpapers, nail them to your walls and get motivated, while helping them to raise money for a great cause.
10 Global trends in 2012
Keeping it fresh with Live Marketing during times of organisational change is even more important. The audience can observe behavioural styles and all the complexities of body language, voice control and volume. Face-to-face brings teams together, brings out the best in people and encourages break-out thinking, builds stronger relationships and creates a sense of belonging…. extract from article printed in The Times and in Huffington Post.
(Source: huffingtonpost.co.uk)
A Stunning Example of ‘Digital Painting’
The aim of the artist was to tackle the incredible challenge of recreating reality, where his digital skills are pushed to the limit, to make his ‘drawings’ look as if they are photographs. What makes this exceptional is that it was done entirely in Adobe Illustrator and Photoshop without the use of any scans. It took almost 2000 hours to complete.
Below are some extraordinary details of the dedication required:
• The image size is 40 inches by 120 inches.
• The flattened file weighs in at 1.7 Gigabytes.
• It took eleven months (close to 2,000 hours) to create.
• The painting is comprised of close to fifty individual Photoshop files.
• Taking a cumulative total of all the files, the overall image contains over 15,000 layers.
• Over 500 alpha channels were used for various effects.
• Over 250,000 paths make up the multitude of shapes throughout the scene.
