Brand spirit is also about form. “Every day for 100 days, I will paint one branded object white, removing all visual branding, reducing the object to its purest form. I can purchase each object for less than $10, it can be something I own, something another person gives me, or something I find.”
(Source: brandspirit)
We don’t believe you Mr Brand Owner, if you don’t tell the truth, others will tell the truth for you.
Transparency rules ok. “Advertisers can’t bullshit any more.” “Clear is the new clever.” There’s never a better time to invest in customer experience.
Whilst we thought we were all working hard to help our clients to promote their products and services, sparking interest and enthusiasm - it turns out we could actually have been inciting riots!!
The latest report into the causes of last year’s riots has suggested that “aggressive marketing” helped to fuel the unrest.
As reported in Marketing this week The Riots, Communities and Victims Panel said a range of factors were behind the outbreak of disorder, but it also highlighted the role played by consumerism.
A survey of those affected by the August riots found that 85% of people feel advertising puts pressure on young people to own the latest products.
So should we all work less hard to ensure a more peaceful Summer on the streets?? Try selling that to the clients :-)
Reputation Management for any brand is a long time coming and quickly damaged - whatever you see as the rights or wrongs of this situation. If you drop the ball, the competition will strike and the more money at stake, the harder they hit.
Variety may be the spice of life
But brevity is its bread and butter
Words made simple,
Communications made more effective.
Experiential marketing in retail - turn up at the door, just in your underwear & walk out in a new wardrobe, for free - if you’re number 101, tough, it’s cold out there and everyone is watching!!
Great infographic celebrating Twitter’s birthday
There are lots of apps for Incentive & Group Travel projects - but here’s one we like. Flight Radar 24 lets you view flights in real time so a handy tool for all, apart from those nervous of flying!
Here’s a client London-Geneva flight
http://www.flightradar24.com/2012-03-20/11:10/BAW728
A lovely idea for celebratory hospitality during the London Olympics but any yachtmaster familiar with London knows this is Photoshop at its best - or maybe the bubbles went to their head. Having said that, we are free most evenings…
There are world summits and there are world summits. This is not one we are rushing to work on, however noble - The 12th World Toilet Summit will be held in Durban - The African Bureau of Conventions, in partnership with the South African Toilet Organisation (SATO) has won the bid to host, it has just been announced. Undoubtedly a flushing success.
Jeffrey Fashion Cares 2012 backstage images I via @metrovelvet @metrovelvettv
source:...
Tanning Salon by http://www.jamienelson.com/
Amazing series by Jamie Nelson, fashion and...
